Hello Team
Members,
First, I want to thank all of you for being part of what is
being called, “The largest pre-launch in history!”
There are over 300,000 links devoted to our exciting FREE
pre-registration opportunity. Unfortunately, some
information on these sites contain inaccuracies. Please
refrain from using information other than what is posted on
our “official pre-registration site.”
In case you have not heard the great
news, we finally got our CO (certificate of occupancy) for
the building! If you have ever had any dealings with
contractors, building inspectors and fire marshals, then you
know that “5 months” ends up being 10 months. It’s been
like watching a snail travel across a football field!
I’m happy to announce, we are now able to focus on putting
together our fulfillment center, bringing in furniture and
training employees for the big launch. Rest assured, I will
not shoot the starting gun until our infrastructure is fully
in place and we are 100% ready for the masses. I have put
far too much into this endeavor to launch it prematurely.
Thank you for your patience. I promise, IT WILL BE WORTH THE
WAIT!
Our very unique compensation plan and
Co-Op program has been reviewed in detail by Dean Sasser on
the conference calls, and he has received many requests
asking me to share the story behind the PRODUCT. I planned
on waiting until we launched to share this with you on our
grand opening conference call; however, because of the
unexpected delays in getting into our building and all the
information being circulated (some not exactly accurate,)
I have decided to drop you a detailed letter now and
share with you just how it all began. . . . . . .
My life changed forever in the mid 90s
when a patient came in after having her clogged up septic
tank repaired. What she told me that day will forever be
engraved in my memory. One of the plumbers told her they
found the cause of her blocked up septic tank. They
proceeded to show her hundreds of undigested
One-A-Day vitamins, some of them with the brand names still
readable. This hit me hard because at the time, I was taking
a giant handful of vitamin/mineral pills every day and
recommending them to my patients. I did a little research
and found out that some cities across the country were
pulling out an incredible amount of undigested vitamins from
their sewers every month. In my office, it is not uncommon
to see undigested vitamin/mineral pills showing up in the
lower intestines on patients’ x-rays. The reason some of
these pills are not absorbed is due to their high metallic
content. Minerals like oyster shells, carbonates, oxides and
dolomites are made from ground up rocks. Our bodies are not
designed to digest crushed rocks so they pass right through.
Some vitamin companies use binders, fillers
and hard chemical coatings that are so effective at
holding them together, none of the ingredients are
absorbed. In fact, hospital orderlies even have a name for
these undigested pills and tablets that pass through a
person’s intestinal track, “bedpan bullets!”
MY SEARCH FOR THE ANSWER
After researching and finding out that
nutrients in a pill form left a lot to be desired, I soon
discovered that nutrition in a LIQUID FORM was easier to
take, offered quick absorption and cost less than buying a
handful of pills. So, I started a national campaign for a
liquid product and through my radio show, national marketing
campaigns and best selling CDs, I helped put liquid
nutrition on the map. In fact, I have often been referred to
as “The Godfather of liquid nutrition.” Even today, dozens
of unauthorized liquid nutritional companies still use my
name to endorse their products. I have traveled the country
comparing liquid nutrition to the CD and pills to the
out-dated cassette tape. Once people listened to the
superior quality of a CD, they realized how inferior the
cassette tape was. The country went from virtually no liquid
products on the market to approximately 600 liquid products!
In fact, liquid nutrition is so common, you can now find it
in grocery stores, airport terminals, drug stores and even
gas stations. There is so much competition; it is now being
termed “the liquid wars”!
I have received several very financially
appealing offers from companies wanting me to formulate my
own liquid product; one even offered me SEVEN FIGURES! I
turned down these offers because, as those who know me will
attest, it’s never been about the money for me. It has
always been about the JOY OF ENHANCING PEOPLE’S HEALTH BY
BRINGING SOMETHING NEW AND INNOVATIVE TO AMERICA. It
was the excitement of seeing what was out there and taking
things to a new level. Creating liquid product # 601
wouldn’t have made any significant improvement to the world
of nutrition.
SOARING TO THE NEXT LEVEL
In 1998, I wrote a feature article for a national magazine
predicting that liquid nutrition would be “The Wave of The
Future.” Well, it’s now 2008 and, as I predicted, that
future liquid wave did come…..but its time is fading. The
cassette was replaced by the CD a long time ago, but now
there is a BETTER QUALITY source of audio on the market and
its replacing the CD….. The iPod! Life is about
progression and improvement, and I wanted to create the
nutritional equivalent to the iPod!
Research has shown that the eagle flies at a
speed of 30 MPH. That is the average speed of an eagle;
however, during an in-depth National Geographic study on the
eagle, scientists clocked an eagle traveling at a speed of
202 mph! That is the eagle’s God given potential, yet most
eagles spend their entire lives in their comfort zone,
traveling behind the rest of the flock at a measly rate of
30 mph. Had I promoted another liquid nutritional product, I
would have been traveling with the rest of the flock and not
living up to my God given potential. A ship MOVING
FORWARD at sea will never develop barnacles….a ship sitting
stagnant at dock will. I was ready to move forward to
nutritional frontiers that had yet to be discovered.
Instead of promoting a 30 MPH “same old, same
old” liquid product, I was inspired to create the NEXT TREND
in nutrition, something that would offer convenience and
astounding absorption at a far better price than liquids and
pills. I truly believe I have created the nutritional
equivalent to the iPod because it represents advancement in
a “same old, same old” industry. After I thought of the
idea, I did a Google search to see how much competition I
would have and, to my amazement, this search came back with
ZERO hits! The delivery system is NOTHING NEW, but the
combination of ingredients utilized in this form CURRENTLY
DOES NOT EXIST!!! It took close to 3 years of
trials
and tribulations to formulate the product and unique
packaging.
I kept telling myself, “If
it was easy, everyone would be doing it.” I was turned down
by 14 manufacturers who said creating such a product was
“too difficult.” Long story short… Through much
perseverance, my vision became a reality. If there is one
thing I have learned during that time it’s that, “Life’s
delays are not life’s denials and, if you CONCEIVE IT
and BELIEVE IT……you will ACHIEVE IT!
A reporter once asked Hank Aaron, baseball
Hall of Famer, how he was able to hit so many homeruns. Mr.
Aaron replied, “My secret to hitting those homeruns is, I
already achieve every home run in my mind before I ever step
up to the plate.” My upcoming product is the homerun I
envisioned traveling 202 mph through the sky on the wings of
an eagle.
Pills, Powders and Liquids leave A LOT to be
desired. Refusing to compromise, I put my heart and soul
into opening up a NEW DOOR. Instead of being a PRODUCT
IMITATOR, I chose to be a PRODUCT INNOVATOR! There were
4 things that had to be achieved before I agreed to take on
launching my own company:
1)
COMPLIANCE: Being
FDA/FTC compliant was first on my list . Some of today's
top corporations, including Fortune 500 companies have
been disciplined, fined and even shut down for non
compliant health claims in their advertising and marketing
practices. This list even includes the Nation's largest
health food store chain (located in 6,000 malls.) I
hired one the most respected FTC attorneys from
Washington
to review our soon to be released label, brochure, web site
and marketing tools. They are on retainer and will continue
to work with us as we do our very best to keep this company
compliant and here for the long haul. We will also have an
in house compliance department.
2) QUALITY:
If I was going to put my name on a product, it had to be
created from the highest quality ingredients available. Our
manufacturer is GMP "A" RATED by the National Nutritional
Foods Association. This prestigious certification and GMP
standing assures my strong commitment to bring you the
highest quality ingredients. Each batch goes
through stringent testing before being accepted as part of
the formula.
3)
DELIVERY: I realized that making sure the product was
shipped out on time could not be achieved if we hired a
third party fulfillment center so, I decided to build my
own. Our newly built 11,000 sq. ft. Corporate Headquarters
houses a 5,000 sq. ft. air conditioned warehouse. Having an
in-house fulfillment center and shipping/receiving dept.
means product will go out the same day it is ordered.
4)
DISTRIBUTORS ARE PAID ON TIME: No more old fashion
checks in the mail! We are using an automatic
MasterCard/Debit payment system which ensures distributors
are paid the day the funds come in. Your weekly commissions
will go directly to a MasterCard/Debit card you keep in your
wallet and the amount will be posted in your back office.
No more waiting 5 days for your check to arrive in the
mail, waiting in line at your bank to deposit your
check, waiting 10 days for your check to clear or worrying
about lost checks. This card will have our gorgeous "eye
candy" logo and box on it and will be a great conversation
piece and marketing tool every time you use it at
restaurants, stores, gyms, etc.
You’ve tried pills, liquids and messy powders
... Stay Tuned!
Yours in Health,
Dr. David Friedman
CEO
40:31 "...but
those who hope in the LORD will renew their strength.
They will soar on wings like eagles;
they will run and not grow weary,
they will walk and not be faint." |